A week after being re-elected the UK Government has completed an embarrassing about-turn after deciding to stick with the old name for Department of Trade and Industry (DTI) after all.

Immediately following Labour's record third election victory, President Blair changed the name of the DTI to the catchy if somewhat pointless Department for Productivity, Energy and Industry (DPEI) - pronounced dippy.

Snag is, so many people took the mick out of this nonsensical rebranding, President Blair decided to change his mind and stick with the DTI instead.

No doubt the dippy officials at the DTI don't now whether they're coming or going.

Still, among all the turmoil of such a name change, the dippy DTI managed to appoint a minister in charge of ecommerce.

Step forward Alun Michael MP, Minister of State for Industry and the Regions. His job is to be "responsible for supporting successful enterprise" with ecommerce, and the communications and information industries, firmly in his beat.

He replaces former energy minister Mike O'Brien - who was only in his former job eight months - and who was also responsible for ecommerce. O'Brien has now been awarded the rather grand title of "solicitor general". ®

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