Feeds

MSN on the alert with MessageCast acquisition

No figures made public

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Microsoft has bought MessageCast, the messaging and alerts technology startup that provides the foundation for its MSN Alerts service, for an undisclosed sum.

MSN's Alerts has been based on MessageCast's technology since 2003, but this move will allow Microsoft greater access to the technology, and means the alerts service will be extended to new content channels, the company said.

Microsoft described the move as a natural progression of the relationship between the two companies, and said that the integration of the two businesses would mean a better service for customers. MSN will also maintain support for MessageCast's other customers.

Royal Farros, the co-founder and CEO of MessageCast, says he plans to work closely with the MSN Alerts team during the transition.

"Microsoft and MessageCast have created a significant information channel for consumers," said Farros. "It's incredibly innovative and effective, leverages RSS, and the best part is the customer is totally in control. This is obviously a significant milestone, and we're very pleased to join the MSN team."

MSN alerts is an opt-in service that users can set to alert them to breaking news, traffic information, weather warnings and so on. It draws its information from a range of sources, including Fox Sports, MSNBC, Weather.com, and so on. ®

Related stories

Microsoft does paid-for searches
Beware of toxic blogs
MSN Spaces debuts

Boost IT visibility and business value

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.