Feeds

MSN on the alert with MessageCast acquisition

No figures made public

  • alert
  • submit to reddit

Boost IT visibility and business value

Microsoft has bought MessageCast, the messaging and alerts technology startup that provides the foundation for its MSN Alerts service, for an undisclosed sum.

MSN's Alerts has been based on MessageCast's technology since 2003, but this move will allow Microsoft greater access to the technology, and means the alerts service will be extended to new content channels, the company said.

Microsoft described the move as a natural progression of the relationship between the two companies, and said that the integration of the two businesses would mean a better service for customers. MSN will also maintain support for MessageCast's other customers.

Royal Farros, the co-founder and CEO of MessageCast, says he plans to work closely with the MSN Alerts team during the transition.

"Microsoft and MessageCast have created a significant information channel for consumers," said Farros. "It's incredibly innovative and effective, leverages RSS, and the best part is the customer is totally in control. This is obviously a significant milestone, and we're very pleased to join the MSN team."

MSN alerts is an opt-in service that users can set to alert them to breaking news, traffic information, weather warnings and so on. It draws its information from a range of sources, including Fox Sports, MSNBC, Weather.com, and so on. ®

Related stories

Microsoft does paid-for searches
Beware of toxic blogs
MSN Spaces debuts

Build a business case: developing custom apps

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.