Feeds

Easymobile denies it's a 'flop'

'Not correct' apparently

  • alert
  • submit to reddit

Security for virtualized datacentres

EasyMobile has rejected reports that the discount mobile telephone outfit is a flop. When it launched in March it claimed to have sparked a "mobile war" in the UK amid claims that this new cut price approach would shake-up the sector.

However, far from being a threat to the established mobile phone industry, The Telegraph reports that the Stelios-backed business has failed to take off and only signed up 5,000 punters in the two months since its launch.

But speaking to The Register, easyMobile boss Frank Rasmussen dissed the report insisting that the numbers quoted were "not correct". He declined to say exactly how many punters easyMobile had attracted so far except to say that it was "more than 5,000".

And since the company has only been marketing the business for the last two weeks (March was just a "soft launch" apparently), Rasmussen added it was "a little too soon [for others] to judge".

Indeed, plans to roll-out easyMobile into Europe are still going ahead. Last month TDC - one of the companies behind easyMobile - has teamed up with Dutch network operator Telfort to launch the no-frills mobile service in the Netherlands.

Speaking last month, Rasmussen said he had "great expectations for... the Netherlands", proclaiming: "We have already introduced the concept in the UK and gained our first international experience. In spite of the incumbent British operators having responded aggressively to our introduction, the launch in the UK was very successful and exceeded our expectations." ®

Related stories

Fresh undercuts discounted easyMobile tariffs
Virgin Mobile slags off easyMobile...
easyMobile launches - finally
CPW halves cost of mobile phone calls
EasyMobile keeps schtum on tariffs
Orange sues Stelios for 'passing off'
Stelios eyes Europe for easyMobile service
easyMobile set for March launch
Stelios to hop into bed with T-Mobile

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.