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Sirius jumps on podcast bandwagon

New show marks attack of the pod people

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US Sirius Satellite Radio is latching onto the "podcasting" phenomenon, launching a daily four-hour show featuring podcast, self-published syndicated radio shows.

The new show, broadcast every weekday from 13 May, will be hosted by Adam Curry, the former MTV deejay who helped create technological tools for podcasting. Curry - in conjunction with Ron Bloom - is developing a virtual podcast studio for Windows. A public beta release is expected soon.

Adam Curry's PodShow will be broadcast on Sirius channel 148, a commercial talk-radio station. Curry already airs a radio show called Daily Source Code from Guildford, UK.

The move by Sirius comes just days after Viacom's Infinity Broadcasting announced it will change its struggling talk station in San Francisco, KYCY-AM 1550, to an all-podcast format. ®

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