Feeds

Microsoft recruits Longhorn bloggers

Just don't mention the screen shots

  • alert
  • submit to reddit

The smart choice: opportunity from uncertainty

Astroturf is out, but blogging is in at Redmond. Microsoft is hoping that blog power can boost its much-delayed operating system Longhorn when it makes its first beta in July. The company has given the thumbs up to the formation of a group of 20 volunteers who Microsoft hopes will provide feedback on upcoming builds of Longhorn whilst also selectively filtering news of changes back to the community.

Microsoft evangelist and blogger Robert Scoble is leading the effort, called Team 99. Scoble wrote on his blog this weekend that one of the few requirements he has for the group is that volunteers are all bloggers. Rather than select members, Scoble is leaving the community to nominate individuals. He said individuals should have a good profile in the community, be trusted, and be capable of providing "good feedback on your behalf to Microsoft." Scoble added Microsoft wants Team 99's capabilities to span developers and "super users".

Last week Microsoft targeted bloggers for posting screen shots of Longhorn. Microsoft asked them to remove the pictures from their sites. Microsoft cited a desire to protect patents on certain technologies in the Longhorn Developer Preview.

Last year Microsoft staff bloggers invented some non-existent technologies in the hope of entrapping a journalist. Alcohol was blamed after the prank backfired. ®

Related stories

Microsoft sharpens Longhorn for SMEs
Microsoft's Metro takes on Adobe
Microsoft reveals hardware security plans
Booze blamed for MS staff's 'foggy' blogging hoax
Microsoft blog hoax backfires

Securing Web Applications Made Simple and Scalable

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.