e-ad spend on the up
'Firing on all cylinders' apparently
Posted in Financial News, 29th April 2005 14:18 GMT
Hitachi IT Operations Analyzer: 30-day free trial.
Spending on interactive advertising jumped by a third last year racking up a record $9.6bn, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Half of the cash splashed out on e-ads was spent by consumer advertisers while the computing and telecoms sectors made up almost a quarter of spending.
The experts reckon the figures show that e-advertising is "firing on all cylinders".
"The revenue results reported for 2004 confirm a very healthy environment for online advertising," said PcC's Pete Petrusky. "Moreover, the internet is the only medium to adopt a global standard for impression measurement, intended to simplify the buying and selling process for online advertising." ®

Analyst Keynote: The Register Agile Data Center Summit
10 Steps to a Successful CRM Implementation
10 Strategies for Choosing a Midmarket ERP Solution
Enabling The Agile Data Center

Dirty, dirty PCs: The X-rated picture guide
Top 500 supers - rise of the Linux quad-cores
Early adopters bloodied by Ubuntu's Karmic Koala
Sign up, sign up for The Register IT security newsletter