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Intel snatches mobile graphics lead from ATI

Chip giant's graphics reach widened in Q1

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Intel has overtaken ATI in the mobile graphics chip arena, and eaten into the specialist graphics chip makers' share of the market as a whole, Q1 figures from Jon Peddie Research (JPR) released this week reveal.

ATI and Nvidia lost eight and nine percentage points of overall market share respectively during the first quarter, JPR said, compared with the year-ago quarter. ATI took 26.1 per cent of the market, which was also down from Q4 2004's 27.6 per cent share. Nvidia took 17.9 per cent, sequentially down from 18.6 per cent.

Overall sales of graphics chips fell 4.9 per cent on Q1 2004 to 60.2 million units, also down 6.2 per cent on the previous quarter.

Q1 is traditionally weak, with an across-the-board sales slide, but Intel's launch of its 915 mobile chipset - aka 'Alviso' - part of the second generation of Centrino, strengthened the chip giant's hand, with its overall market share rising 2.9 percentage points sequentially from 40.2 per cent to 43.1 per cent, although it was up just 0.6 per cent year on year.

Intel took 50.8 per cent of the Q1 mobile space, as ATI's share continued to fall, this time from 42.9 per cent in Q4 2004 to 35.5 per cent.

However, ATI retained its share of the desktop discrete market, taking 51.4 per cent of the mobile graphics chip market, down slightly on its Q4 2004 share of 51.9 per cent. Nvidia took 46.8 per cent of the market in Q1, up a tenth of a percentage point on the previous quarter.

VIA saw its share of the full graphics chip market fall to 6.9 per cent from 7.3 per cent in the previous quarter. SiS' share fell from 5.7 per cent to 5.4 per cent. Matrox and XGI both saw their shares fall fractionally, to 0.33 per cent and 0.25 per cent, respectively. 3Dlabs quit the quarter with 0.02 per cent of the market, exactly what it had in Q4 2004. ®

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