Feeds

Dixons embarks on mega Euro expansion

Plans for growth

  • alert
  • submit to reddit

Boost IT visibility and business value

Dixons has unveiled ambitious plans to expand its electrical retail operation on the Continent. The UK retailer is increase the number of its PC City superstores in France from seven to as many as 100 stores, it announced today.

It is to enter two new markets with the opening of its first PC City store in Portugal. And it is to open two Electro World stores in Poland, a retail brand currently trading in Hungary and the Czech Republic.

Market watchers say Dixons' expansion into Europe makes sense since the UK is facing tough trading conditions. In January the retailer said it "remains cautious" about the prospects for consumer expenditure in the UK as economic pressures hit high street spending.

Dixons chief exec John Clare said today that the expansion of its international operation was an "important strategic move" that "underpins our leadership position in the European market".

"Approaching one third of our sales are generated in stores outside of the UK and we have plans for further growth in all the countries where we now have a presence," he said.

Two weeks ago Dixons announced it was considering expanding its electrical retailing empire to Russia and the Ukraine following the inking of a long-term co-operation deal with the Eldorado Group. The UK retailer has until 2011 to acquire the Russian consumer electronics retailing group for £1bn. ®

Related stories

Dixons looks to Russian Eldorado for growth
Dixons mulls The Link sell-off
Carphone trumpets telecoms success
Festive sales boost Dixons

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.