Feeds

Tech ad complaints fall

Still number two in the charts though

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

The number of complaints about dodgy adverts generated by the UK's computer and telecoms industry fell last year, according to official figures released today by the advertising watchdog.

Complaints about misleading ads from the tech sector fell to 1,322 in 2004 from 1,579 the year before. Despite this, the UK's tech sector is still one of the biggest industry offenders, second only to the "leisure" market.

The top four most complained about sectors – leisure, computers and telecoms, health and beauty, and holidays and travel - accounted for more than half of all complaints received by the Advertising Standards Authority (ASA) last year.

And while ads featured in the national press received the most complaints, Internet advertising is clawing itself up the "bad boy" league table and is now the fourth most complained about advertising media ahead of magazines.

Incidentally, the latest figures from the Interactive Advertising Bureau (IAB) show that the value of internet ad spending rose 60 per cent last year to £650m - making it more popular than radio. ®

Related stories

Net ads work - sometimes
'Irresponsible' Wanadoo TV ad banned
Telewest belted for 'spoof' mailshot
Lastminute.com takes ad rap
BT savaged for 'poorly run' free flights promo

Boost IT visibility and business value

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Too rich for an iPhone 6? How about a gold-plated Brikk?
Not lobbed at your head, silly – a bling phone
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.