Feeds

Hungry Sun customers must wait to feast on 'product hog heaven'

Government pork first, kit later

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Will Sun Microsystems beat its customers over the head with product at an event next month? Not likely, says Sun's President Jonathan Schwartz.

Sun will hold one of its quarterly product launch events next week in Washington D.C. But, as has become the case of late, Sun won't actually launch product at the product launch. It will instead try to woo back government customers who stopped buying Solaris on Sparc gear, opting for Linux on Intel systems instead.

Does this mean the days of hardware razzle-dazzle are done at Sun?

"No. We will have a product hog-heaven release here soon," Schwartz said in an interview.

Customers are anxiously awaiting the arrival of a lot of Sun gear, including a new line of Opteron servers, Opteron-based storage systems and servers powered by Sun's multicore Niagara chip. Schwartz declined to say when any of this kit would arrive except for the Niagara servers - code-named Ontario - which he said are being tested and will ship in January.

Schwartz denied rumors that the Opteron systems are being delayed as a result of uncompleted device driver work and an insufficient volume server delivery system. "They just aren't done," he said. "When you see what we deliver, you'll see why we took our time to get it right."

As Sun waits to complete this gear, it plans to go after government business at the Washington event, mimicking a similar strategy used on Wall Street customers last year.

Last quarter, Sun reported weak sales to government customers - traditionally one of the most voracious buyers of Solaris gear. The soft sales are a result of the government's long purchase cycles, according to Schwartz. The problems that affected Sun over the past two years - including a lack of x86 systems or Linux offerings - are now showing up in the government sector. For that reason, Sun will go out and hawk its current and future Opteron gear along with the Solaris x86 operating system.

Sun gets points for creativity with these productless product launches. It has tried to focus the events on certain regions such as Europe and China. Now, it's putting vertical themes around the US shows. The quarterly events, however, started as a way of showcasing what Sun's large research and development operations could produce on a regular schedule. Sun CEO Scott McNealy would proudly proclaim, "This is what $500m can do!"

It's hard to turn around a company the size of Sun overnight, but it's about time that the firm get back on this consistent product delivery schedule. Customers prefer metal to a message any day. ®

Related stories

Sun updates Java Enterprise
AMD tells software companies to re-think dual core
The dual-core x86 server era begins thanks to AMD
Sun's Q3 revenue down. Again

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.