Biting the hand that feeds IT
Biting the hand that feeds IT
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Google offers banner adsExtending reach...Published Monday 25th April 2005 14:56 GMT Google is to offer banner adverts on partner sites for the first time. The search giant previously stuck to text-only adverts. The animated banners will be on partner sites, not on Google itself. The firm is also moving from charging per click, where advertisers pay when a user clicks to their site through an advert, to charging for every thousand people who see a particular ad. The new model is more in line with traditional media buying and branding campaigns. The move pits Google squarely against other ad-network firms like DoubleClick. The company will enforce some restrictions on the adverts.® Related storiesQ1 brings nothing but good news for Google
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