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Google is to offer banner adverts on partner sites for the first time. The search giant previously stuck to text-only adverts.

The animated banners will be on partner sites, not on Google itself. The firm is also moving from charging per click, where advertisers pay when a user clicks to their site through an advert, to charging for every thousand people who see a particular ad. The new model is more in line with traditional media buying and branding campaigns.

The move pits Google squarely against other ad-network firms like DoubleClick.

The company will enforce some restrictions on the adverts.®

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