Feeds

Net ads work - sometimes

That's what they say

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

One in four net users has purchased something online after clicking through an internet ad. This piece of research - which is kinda interesting to some and, at the same time, of no interest whatsoever to many others - is just one of the findings contained in a survey conducted by internet outfit Crystal Semantics.

Its probing of net users found that banner advertising and those ads that run alongside search-engine results proved the most effective, while pop-up ads were the least useful. Eight in ten people who expressed a preference said that pop-ups were the "most infuriating" form of advertising.

Overall, the gist of the survey is that lots of people still ignore internet ads - which is handy 'cos that's just the same as many other forms of advertising. After all, while El Reg is never knowingly undersold, we also accept that every little helps. And we're a lot less bovver than a hover.

Anyhow, while online advertisers get their head around trying to get us to spend more, it seems e-ad spending is on the up. The latest figures from the Interactive Advertising Bureau (IAB) show that the value of ad spending rose 60 per cent last year to £650m - making it more popular than radio. ®

Related stories

Online ad spend on the up
eBay does small ads
Google hails adwords victory

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.