Net ads work - sometimes

That's what they say

One in four net users has purchased something online after clicking through an internet ad. This piece of research - which is kinda interesting to some and, at the same time, of no interest whatsoever to many others - is just one of the findings contained in a survey conducted by internet outfit Crystal Semantics.

Its probing of net users found that banner advertising and those ads that run alongside search-engine results proved the most effective, while pop-up ads were the least useful. Eight in ten people who expressed a preference said that pop-ups were the "most infuriating" form of advertising.

Overall, the gist of the survey is that lots of people still ignore internet ads - which is handy 'cos that's just the same as many other forms of advertising. After all, while El Reg is never knowingly undersold, we also accept that every little helps. And we're a lot less bovver than a hover.

Anyhow, while online advertisers get their head around trying to get us to spend more, it seems e-ad spending is on the up. The latest figures from the Interactive Advertising Bureau (IAB) show that the value of ad spending rose 60 per cent last year to £650m - making it more popular than radio. ®

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