Feeds

Net ads work - sometimes

That's what they say

  • alert
  • submit to reddit

Remote control for virtualized desktops

One in four net users has purchased something online after clicking through an internet ad. This piece of research - which is kinda interesting to some and, at the same time, of no interest whatsoever to many others - is just one of the findings contained in a survey conducted by internet outfit Crystal Semantics.

Its probing of net users found that banner advertising and those ads that run alongside search-engine results proved the most effective, while pop-up ads were the least useful. Eight in ten people who expressed a preference said that pop-ups were the "most infuriating" form of advertising.

Overall, the gist of the survey is that lots of people still ignore internet ads - which is handy 'cos that's just the same as many other forms of advertising. After all, while El Reg is never knowingly undersold, we also accept that every little helps. And we're a lot less bovver than a hover.

Anyhow, while online advertisers get their head around trying to get us to spend more, it seems e-ad spending is on the up. The latest figures from the Interactive Advertising Bureau (IAB) show that the value of ad spending rose 60 per cent last year to £650m - making it more popular than radio. ®

Related stories

Online ad spend on the up
eBay does small ads
Google hails adwords victory

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
UK.gov pushes for SWIFT ACTION against nuisance calls, threatens £500k fines
DCMS seeks lowering of legal threshold to fight rogue firms
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
ISPs handbagged: BLOCK knock-off sites, rules beak
Historic trademark victory, but sunset clause applies to future blocks
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.