Feeds

You're going to be taxed for music and love it!

The Future of Music is now

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Book review Long before Napster existed, the music industry condemned itself to a broken sales model. It guaranteed piracy, huge online song swaps and declining revenue. Luckily, none of this has much to do with the health of music. Music is thriving like never before. It's the moguls and not the musicians who are hurting.

This is the broad context laid out in The Future of Music by David Kusek and Gerd Leonhard. Their brief manifesto traces a century-long battle in which entertainment professionals have always sought to stifle new technology such as records, the radio, the VCR and now P2P technology. In the case of P2P, the record labels' battle against innovation has never been more comical since it was the mighty moguls that decided to release millions of CDs without any digital rights management (DRM) protection at all. Now the labels want to vacuum up 20 years of unfettered music, stuff it in a vault and pretend this huge oversight never happened.

"Today the industry blames the pirates and the evil file-sharers for its woes, but it can certainly be argued that the industry brought this upon itself by releasing the Red Book-audio CD format, not realizing that in just a few years, advances in home computer technology would make it possible for people to replicate an infinite number of perfect digital copies of every song ever released on CD," Kusek and Leonhard write. "The billions of files that are traded on Kazaa, Morpheus, Grokster, iMesh, Limewire, and other P2P networks are the direct result of the record companies' decision to go with the CD format."

The record labels have gotten off pretty light in the P2P debate by making curious children seem like immoral thugs destined for a life of crime. Downloading that U2 song is the first step toward shoplifting and eventually clubbing grandmothers. It's easy to forget the CD price-fixing, scandalous use of sex, drugs and violence as promotional tools and total disregard for the technology landscape as drivers of the record labels' own failure.

Kusek and Leonhard are far less preachy about all this than, er, some writers. They do expose the ills of the music business and poke the pigopolists. More importantly, however, they present one of the most detailed visions of where the music business is heading with speedy mobile devices and ever-present broadband behind it.

Poolapalooza

While a bit utopian in tone and seduced by still unproven technologies, the authors manage to draft a realistic model for future music consumption. Namely, a model that relies on a compulsory fee - dare we say it, tax - attached to broadband prices or, say, iPods. This license model would without hyperbole free up just about all of the music in the world to consumers . . . forever . . . on any device. It would compensate artists and song writers more efficiently than today's model. It could open up new ways for bands to promote themselves and make money. And, yes, it would make the music labels much less important than they are today.

"Compulsory licensing has been proven necessary in the case of player pianos, cable television, satellite television, digital recording media and Internet radio, and it appears to have served the respective constituents well," the authors write. "Compulsory licenses are used to legally allow music to be played on the radio, in restaurants, stores, elevators and in shipping malls as background music."

The idea of a compulsory license has been backed both directly and indirectly by The Register and other noble institutions such as Harvard University. It's not a terribly new concept. Have a look here, here and most certainly here. All of these articles and The Future of Music discuss different possibilities for tacking on fees to ISP or device charges with developed nations and content hungry consumers likely assuming more of the cost burden than others.*

Where The Future of Music differs from other publications on the subject is its deep, rich look at what such a model would demand of artists, publishers, consumers and record labels. Kusek and Leonhard explore the cultural implications of a world overflowing with music. They also do a fine job of nailing ways that artists could benefit from this model by making money once again from touring and selling new types of "unique" content to consumers.

It's hard to avoid flowery talk when discussing these "pool of music" and "pool of licensing revenue" models, and the authors fall victim to the obvious temptations. They make off-putting remarks about how a world overwhelmed by music will be accompanied by "blossoming" networking applications such as Friendster and LinkedIn.

"In fact, one can foresee a time not too far off when artists and their managers will fish in a huge pond of business connections that are nurtured in virtual and real-life conferences, tradeshows, and ultimately, marketplaces." Let's all pray that the future of music isn't on LinkedIn's back because there has never been a more stagnant, annoying pool of contacts created. And don't people in all businesses already meet each other in "virtual and real-life conferences" where they exchange ideas?

(For pricing information and rating, skip to the end of page two.)

The essential guide to IT transformation

Next page: Enter Salesman

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.