Feeds

Amazon books deal with Marks & Sparks

Warning: Gag-free story, nothing funny here, promise

  • alert
  • submit to reddit

Build a business case: developing custom apps

Book outfit Amazon is to help Marks & Spencer flog its gear online because the UK retailer's previous stab at ecommerce hasn't been up to scratch.

Amazon will host and provide all the techie stuff behind Marks & Sparks' website including in-store and telephone ordering, and customer services systems.

M&S will continue to manage its website, customer service operations, warehousing and distribution.

Said Steven Sharp, M&S's top man for ecommerce: "Marks & Spencer already has a successful website with over 24 million visits every year, but our ecommerce and customer ordering capabilities have yet to reach their full potential. A partnership with Amazon will help us achieve this, while allowing us to concentrate on our core business of retailing."

Speculation that M&S planned to hook up with Amazon surfaced in September last year. At the time M&S was busy trying to rebuild its status as the UK's top clothes retailer after surviving a damaging takeover bid from retailing tycoon Philip Green during this summer. Although some M&S execs were concerned that handing over the retailer's ecommerce operation to Amazon would be an admission of failure, it seems the giant retailer decided that such a move was essential to its future.

Last December, M&S's site went titsup after being crushed by a huge number of eager shoppers keen to cash in on a pre-Christmas sale. ®

Related stories

Amazon and M&S keep schtum on ecommerce deal
M&S site falls over
Amazon wins reprieve against Toysrus.com

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.