Feeds

Starbucks seeks to patent loyalty card

A patent attorney and his donkey

  • alert
  • submit to reddit

The Power of One Infographic

Patent sleuth Theo DP writes, "Looks like Microsoft and Amazon may have some competition in the worst-Seattle-patent-ever contest."

That's a tall latte, because when it comes to fatuous patents, Amazon.com and Microsoft have raised the bar very high.

But he notes that this week two Starbucks patent applications seek to protect the electronic loyalty card. One, application (#20050077350), aims to cover a "dual card", a combined credit card and electronic loyalty card for Starbucks own stores, for example.

A second application (#20050080672) by the same applicants seeks to protect the transactional system that exchanges data between the loyalty card and the credit card. Traditionally, the credit card cartel takes mandatory fees from vendors. With this patent, Starbucks looks to turn the tables on this arrangement.

The second filing is embroidered with some purple prose, and reads like the script to a made-for-schools documentary. Clearly someone at the law office of Christensen, O'Connor, Johnson, Kindness PLLC is working hard to justify their fees. Cue the banjo music -

"Early intrepid hucksters carried their goods on their back or on their donkey, working their way from a harbor town through the backcountry limiting their sales to stock on hand for transactions with would-be consumers. Persuasive sales skill was less important in those days of hungry demand, and orders were readily forthcoming."

As opposed to today's intrepid hucksters, who rush down to the US Patent Office before they've even sold anything.

With the modern USPTO, who needs a donkey?®

Related stories

Patent injunction knocks Longhorn
RIM settles NTP lawsuit for $450m
MS calls for US patent reform
EC OKs software patents

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.