The Register® — Biting the hand that feeds IT

Broadband under a tenner at UK Online

Proves LLU competition works

See what The Register's experts have to say on application security

UK Online - EasyNet's ISP - is cutting the cost of its unbundled broadband service. The ISP says it's not a gimmick, a loss-leader or a short-term time limited offer.

Instead, UK Online - which declined to reveal subscriber numbers - is able to offer an entry-level 512k service for just £9.99 (compared to £19.99 a month via BT) because it's using a cheaper alternative to BT Wholesale, which provides the vast majority of DSL in the UK.

Its 2 Meg service costs £19.99 a month (compared to £29.99 a month via BT) and its 8 Meg service is £29.99 a month. BT has yet to launch an 8 Meg service.

UK Online general manager Chris Stenning said: "LLU enables us to offer more innovative products than our competitors. Our unique 8Mb service has led the way on speed and now we are leading the way on price."

A spokesman for BT said: "It all looks good on paper but it's only available to fewer that one in five of the UK population. With BT you get twice the speed but not twice the cost." ®

Related stories

UK LLU improving says Telecoms Adjudicator
Easynet invests more in LLU
UK Online unveils 2Mb service
BT warns of broadband divide ahead of Ofcom review
UK Online unveils unbundled 8Mb broadband

See what The Register's experts have to say on application security

Don’t Miss

Win a Samsung C6625!

Reg Lucky Draw Windows Mobile handsets up for grabs

Palm_Pre_001_SMIs your cameraphone an oxymoron?

Pic Review iPhone 3G v iPhone 3GS v Palm Pre

Reg black vulture logoReg Mobile and Wireless newsletter is go! go! go!

Site news Email-tasm

Sign up, sign up for The Register IT security newsletter

Narrowcasting for the email classes