Feeds

Napster UK touts TV, laptop promos

Branding excercise

  • alert
  • submit to reddit

Build a business case: developing custom apps

Napster UK announced a pair of promotional deals this week, one targeting TV viewers, the other notebook buyers.

British broadcaster Channel 4 has commissioned six 11-minute shows from producer Blaze TV which will go out from 16 April under the title Napster Live. Each programme will be dedicated to a specific artist or band, with two exclusively recorded songs, along with biographical details and interview material.

Confirmed acts include Garbage, Estelle and The Subways.

Alas, it's not a prime time broadcast - the shows go out after midnight as part of Channel 4's late-night 'yoof' programming. Still, it's a big start for Napster's plan to give its brand greater exposure to music fans.

The company's deal with Toshiba, announced today, targets a narrower audience. The notebook maker said it will pre-load Napster's jukebox software on its Satellite Pro L10, Satellite P30 and Qosmio F10 multimedia-oriented machines. A free 30-day trial of Napster's basic £9.95 monthly subscription package is included too.

Napster currently has more than 410,000 subscribers worldwide. The digital music company this week upped its Q4 FY2005 revenue forecast to $16.5-17.5m on the back of that user-base figure. ®

Related stories

Napster subscriber tally tops 410,000
Orange touts 'Great for Music' handsets
Apple de-socializes iTunes
Apple eyes broader iTunes services
Napster ups revenue forecast
Apple music store downloads top 300m

The essential guide to IT transformation

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?