Feeds

IBM hands over NAS duties to NetApp in mega storage tie-up

It's an EMC hate thang

  • alert
  • submit to reddit

Internet Security Threat Report 2014

If you're EMC, the last couple of hours haven't been terribly pleasant. That's because two of EMC's rivals - IBM and Network Appliance - announced a major alliance designed to crimp EMC's style in the network attached storage (NAS) market.

IBM will now start reselling NetApp's entire line of NAS gear and related software. The products will ship with an IBM sticker and have a couple tweaks here and there, but they'll all be pure NetApp underneath the bezel. In return, NetApp will promote IBM "as its preferred supplier of tape" products and will make sure IBM's Tivoli storage management software works great with NetApp's hardware.

The vendors' weren't terribly coy about what they hope to accomplish with this arrangement. Their joint press release announcing the deal was entitled: "IBM AND NETWORK APPLIANCE TEAM TO TAKE ON EMC."

NetApp has to be seen as a big winner here. It gets one of the world's largest sales channels via such a massive partner. It has one less competitor to worry about and more muscle to go up against rival EMC. NetApp isn't always the most aggressive company, so having the fierce sales arm of IBM on its side will help too.

IBM, on the other hand, could use a serious NAS boost. Its networked storage revenue dropped 18 per cent in the fourth quarter, according to IDC, which marked part of a larger, overall decline in storage sales.

In addition, IBM has had trouble making up its mind in the NAS space - a market dominated by EMC and NetApp. In the past, it sold a hulking NAS 500 Gateway system aimed only at large customers. Then, last year, IBM decided the low-end NAS market was worth its effort and began selling a cheaper single processor version of the NAS 500. Since that move, IBM has hardly uttered a peep about its NAS gear.

As a result of the new deal, IBM is currently debating whether or not to keep selling the NAS 500 system. The same goes for its iSCSI SAN products. The companies expect the new IBM-branded gear to arrive in the channel by the third quarter.

All of this has to be seen as good news for IBM's customers who can now purchase top NAS gear straight from Big Blue. IBM has placed much more attention on its Fibre Channel SAN hardware, leaving its NAS line and associated market share to languish. NetApp didn't really need any help selling systems, but having the IBM channel at its feet is pretty nice. ®

Related stories

IDC's storage winners and losers
Business goes mad for storage
EMC preps iSCSI binge
IBM's storage software owns all of EMC kit

Internet Security Threat Report 2014

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
VMware's tool to harden virtual networks: a spreadsheet
NSX security guide lands in intriguing format
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.