Feeds

Sony channel gets united

1 face, 1 voice, 1 true religion...

  • alert
  • submit to reddit

Sony is rejigging its channel programme to deliver one point of contact for all resellers. The electronics giant hopes the revamped scheme will help get its products into corporate accounts.

Sony "1" promises to be a single integrated partner programme. One website will provide simpler communication with resellers. It will give access to information on all Sony products, incentive schemes, and joint marketing funds.

Sony believes convergence between "IT, AV and telecoms" means more demand for integrated solutions, and therefore the need for a single partner programme.

Richard White, sales director at Centerprise, said: "Sony products are widely perceived as best of breed and the brand of choice by individuals, but are not yet perceived as the best choice by corporate decision makers...we’re confident we’ll increasingly see Sony become corporate policy within the public sector."

Dealers can also access "Why Sony" online sales training.

<pSony is also offering integrated solutions based on vertical market segments including broadcast and professional audio visual, business communications, digital imaging, medical, IT and display, security and storage.

Sony says it will modify and update 1, in reaction to channel feedback. It is launching in Benelux, France, Germany, Spain and the UK. It will then roll out across western and central Europe.

More details on Sony's website here. ®

Related stories

Sony ordered to pay $90.7m in PS2 patent dispute
Sony updates PSX PVRs with PSP video support
Sony confirms Euro PSP slippage

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.