Tele2 - the phone company that asks its punters "Why pay more?" - is asking its customers to, erm, pay more for early morning calls.

It's copied BT and Carphone Warehouse by increasing the time peak rate charges apply. Instead of more expensive tariffs kicking-in between 8am and 6pm, Tele2 punters will have to pay more from 6am.

So that early morning call to work saying you won't be in because (cough) you've got (splutter) a cold (atishoo!) will now cost Tele2 customers more.

Anyhow, we asked Tele2 why it was effectively asking its punters to pay more. A spokesman told us it was "to make it more transparent to customers".

Choke! ®

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