Feeds

Orange touts 'Great for Music' handsets

Sony Ericsson's Walkman phone not among them

  • alert
  • submit to reddit

Seven Steps to Software Security

Mobile phone network Orange today unveiled a trio of handsets it will label 'Great for Music' to strengthen its push into the mobile digital music market.

The launch coincides with the arrival of Find Music, Orange's attempt to associate itself with live music events, most notably the Glastonbury festival.

The Great for Music line-up comprises Nokia's 6680 and 3230 handsets, the former the company's 3G model, and the Sony Ericsson K300i, all "specially selected... to offer the best mobile music experience to as wide a range of customers as possible", apparently. Only the 6680 comes pre-loaded with Orange's Music Player and Fireplayer - they can be downloaded from Orange World, the network's WAP-based multimedia service, which also sells ringtones, games wallpaper and music videos.

Both apps allow network subscribers to download songs, but Fireplayer allows you to remix them too, albeit at a price: Music Player tracks cost £1.50 per download and Fireplayer tracks cost &pound:3.50 per download.

From next month Music Player downloads will count toward the official UK Top 40 Download Chart, Orange said. The network joins a range of UK online music providers whose figures contribute to the chart, including Apple's iTunes, Napster, Wippit, Woolworths and Tesco.

Orange will be touting the handsets through Find Music a programme of event sponsorships, linked to a deal struck with www.gigsandtours.com to allow customers to buy tickets to concerts by WAP.

Among them may be this June's Glastonbury Festival and July's T in the Park event. Orange said it will be offering phone recharge stations at both gigs. ®

Related stories

Orange next-gen smart phone details leak
Orange sues Stelios for 'passing off'
Opera and Orange seek phone browsing perfection
Orange to offer 3G, Wi-Fi palmtop smart phone
Broadband a go-go: Orange goes mad on EDGE, TV, video
Orange shuts out adult content
Orange beams jam-busting TV to your mobe

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.