Feeds

PC World offers instore collection for web buys

From clicks through sticks to bricks

  • alert
  • submit to reddit

High performance access to file storage

A wave of new technologies that can leave customers flummoxed has prompted PC World to add a human touch to its ecommerce system.

The Dixons-owned superstore chain has launched a Collect@Store service, meaning customers will be able to browse and reserve products online before going to a physical store and completing their purchase.

Neil Old, PC World marketing director, said: “Really, it’s a reservation service.”

Old said recent research by PC World had highlighted the way customers balance their use of its website and its stores. A third of customers like browsing products online, but like a little touchy-feely before making a purchase, while 12 per cent want face-to-face help and advice. Another 17 per cent simply don’t want to wait for delivery.

In recent years, websites have focused on shifting boxes, said Old, but the onset of new technologies such as wireless networking and media centre PCs had prompted some customers to demand more face to face contact.

“The last 12 months have seen a surge forwards in emerging technologies,” he said.

Reserved products will be picked up at the chain’s instore advice and service centers, meaning customers will be able to get more technical guidance before they complete their purchase.

At the same, PC World’s small business customers will be able to check availability of products online before picking them up, rather than waiting days for traditional delivery or taking a chance on a crucial item being in stock when they get to a store.

So far, PC World is the only part of the Dixons group to try the online reservations system, though Olds said the rest of the organisation will be watching closely to see how the service goes down with customers.®

Related stories

Festive sales boost Dixons
Dixons to offer Philips Wi-Fi PCs
Dixons offers Napster UK pre-pay cards
Dixons seeks 1,000 new recruits
Dixons profits up

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.