Feeds

PC World offers instore collection for web buys

From clicks through sticks to bricks

  • alert
  • submit to reddit

New hybrid storage solutions

A wave of new technologies that can leave customers flummoxed has prompted PC World to add a human touch to its ecommerce system.

The Dixons-owned superstore chain has launched a Collect@Store service, meaning customers will be able to browse and reserve products online before going to a physical store and completing their purchase.

Neil Old, PC World marketing director, said: “Really, it’s a reservation service.”

Old said recent research by PC World had highlighted the way customers balance their use of its website and its stores. A third of customers like browsing products online, but like a little touchy-feely before making a purchase, while 12 per cent want face-to-face help and advice. Another 17 per cent simply don’t want to wait for delivery.

In recent years, websites have focused on shifting boxes, said Old, but the onset of new technologies such as wireless networking and media centre PCs had prompted some customers to demand more face to face contact.

“The last 12 months have seen a surge forwards in emerging technologies,” he said.

Reserved products will be picked up at the chain’s instore advice and service centers, meaning customers will be able to get more technical guidance before they complete their purchase.

At the same, PC World’s small business customers will be able to check availability of products online before picking them up, rather than waiting days for traditional delivery or taking a chance on a crucial item being in stock when they get to a store.

So far, PC World is the only part of the Dixons group to try the online reservations system, though Olds said the rest of the organisation will be watching closely to see how the service goes down with customers.®

Related stories

Festive sales boost Dixons
Dixons to offer Philips Wi-Fi PCs
Dixons offers Napster UK pre-pay cards
Dixons seeks 1,000 new recruits
Dixons profits up

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.