Feeds

O2 gets protective over 'bubbles'

Another telco faces legal threat

  • alert
  • submit to reddit

The Power of One Infographic

O2 is threatening legal action against UK telco Liquid Telecom for using bubbles and the colour blue in its ads.

The giant mobile phone outfit claims that Liquid Telecom - whose ad features sea horses and pebbles, among other watery images - is infringing O2's "bubbles" and the colour "blue" trademarks which it uses in its own advertising and marketing.

O2 has asked Liquid Telecom "not to use bubbles or bubble imagery in any future advertising material" and asked for assurances that it will comply with its wishes.

Colin Loubser, MD of Liquid Telecom told The Register: "I'm astounded by this. We're seeking legal advice."

An O2 spokesman told us: "We're a big company and we deal with all sorts of instances of businesses trying to take us on. We will always defend our brand and any occasions when we feel our trademark is being infringed."

This isn't the first time O2 has become all protective about its bubbles. Last year it began legal proceedings against rival mobile operator 3 for using "bubbles" in its ad. That case is due to be heard later this year.

Elsewhere, mobile operator Orange is suing EasyGroup to stop it using the colour orange for its no frills easyMobile phone service. ®

Related stories

O2 sues 3UK over ad bubbles
Orange sues Stelios for 'passing off'
CWU 'shocked and dismayed' at O2 job losses

The Power of One Infographic

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.