Feeds

O2 gets protective over 'bubbles'

Another telco faces legal threat

  • alert
  • submit to reddit

The essential guide to IT transformation

O2 is threatening legal action against UK telco Liquid Telecom for using bubbles and the colour blue in its ads.

The giant mobile phone outfit claims that Liquid Telecom - whose ad features sea horses and pebbles, among other watery images - is infringing O2's "bubbles" and the colour "blue" trademarks which it uses in its own advertising and marketing.

O2 has asked Liquid Telecom "not to use bubbles or bubble imagery in any future advertising material" and asked for assurances that it will comply with its wishes.

Colin Loubser, MD of Liquid Telecom told The Register: "I'm astounded by this. We're seeking legal advice."

An O2 spokesman told us: "We're a big company and we deal with all sorts of instances of businesses trying to take us on. We will always defend our brand and any occasions when we feel our trademark is being infringed."

This isn't the first time O2 has become all protective about its bubbles. Last year it began legal proceedings against rival mobile operator 3 for using "bubbles" in its ad. That case is due to be heard later this year.

Elsewhere, mobile operator Orange is suing EasyGroup to stop it using the colour orange for its no frills easyMobile phone service. ®

Related stories

O2 sues 3UK over ad bubbles
Orange sues Stelios for 'passing off'
CWU 'shocked and dismayed' at O2 job losses

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.