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Amstrad is slashing the cost of its E3 e-mailer in a bid to boost sales of the videophone thingamajig.

From this weekend the E3 will be halved from £99 to £49 in certain shops including Argos, Dixons and Comet.

The idea behind the price cut is to encourage punters to buy the phones in pairs. Why? 'Cos then it should "facilitate the use of the phone's video call technology".

Or, for those people who don't want to splash out on a home PC it means they can share pictures and view photos from digital cameras.

Said Amstrad's commercial director Simon Sugar: "The new software and lower retail price makes the E3 e-mailer a compelling proposition as an all-round communication device. The fact that you can now buy two E3 e-mailers for around £100 should significantly increase the use of video phone telephony in the home."

The Amstrad E3 was unveiled last September by boss Sir Alan Sugar in a bid to bring video telephony to the masses. A spokesman for the company was unable to say how many E3s have been sold to date. ®

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