HP hooks Snapfish.com

Reels in online photo firm

HP is buying online photo storing and developing website Snapfish.com. The deal comes just a day after Yahoo bought Flickr - another leading online photo firm.

Snapfish users can keep their pictures online, share them with other people, edit and improve pictures as well as order prints and other products. Snapfish also offers these services to retailers and other companies to sell to their customers. The firm, based in San Francisco, claims 13 million registered users and is gaining another half a million each month. Pricing for printing starts at 19 cents per picture.

HP is keeping the Snapfish brand for now and will gradually move users of its HP Photo service over to Snapfish.

Assuming regulators and shareholders agree, the deal should close in April. No financial terms were released.

HP press release available here.®

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