Feeds

'Irresponsible' Wanadoo TV ad banned

One for the scrapheap

  • alert
  • submit to reddit

The smart choice: opportunity from uncertainty

An 'irresponsible' TV ad promoting Wanadoo UK's internet service has been banned because it might encourage youngsters to play in scrapyards.

The ad showed teenagers frolicking, flirting and snogging among wrecked and mangled cars.

Sixty two people complained that the "French kiss" [how apt for a company owned by France Telecom, ed] that ended the TV commercial was "too explicit" while a dozen punters were concerned that showing young people playing in a "dangerous environment" could lead to someone getting hurt.

Defending the ad Wanadoo UK's ad agency, M&C Saatchi, said the snog was not "coarse or unduly sexual". As for the backdrop, the creative boutique insisted that that the scrapyard was a "stylised American setting" with the "'pop-video' type location intended to be fantastical".

Nonsense, said the Advertising Standards Authority (ASA), which ruled that the kiss was "much too graphic" for when the ad was shown. As for playing among old bangers, the ASA ruled the it was "irresponsible to show a car scrapyard as an adventurous place to hang out with friends".

"The commercial was not 'fantastical' but set in an ordinary car scrapyard, with young people splashing about in mud and puddles."

"The kissing couple were shown inside a wrecked car with smashed windows, obviously having climbed into it. The possibility for harm was clearly evident. Rusted, mangled cars, with broken windscreens and open car boots were piled high on top of each other. The risk of becoming trapped or crushed by a toppling car, or of an injury from sharp metal or from broken glass was unmistakable," said the watchdog.

"We believed that it was irresponsible to show a car scrapyard as an adventurous place to hang out with friends," it said.

No one at Wanadoo UK was available for comment at the time of writing. ®

Related stories

Telewest belted for 'spoof' mailshot
Telewest spanked for broadband ad
BT savaged for 'poorly run' free flights promo
Wanadoo comes a cropper for 'full speed' broadband ad

Mobile application security vulnerability report

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.