Feeds

'Irresponsible' Wanadoo TV ad banned

One for the scrapheap

  • alert
  • submit to reddit

Boost IT visibility and business value

An 'irresponsible' TV ad promoting Wanadoo UK's internet service has been banned because it might encourage youngsters to play in scrapyards.

The ad showed teenagers frolicking, flirting and snogging among wrecked and mangled cars.

Sixty two people complained that the "French kiss" [how apt for a company owned by France Telecom, ed] that ended the TV commercial was "too explicit" while a dozen punters were concerned that showing young people playing in a "dangerous environment" could lead to someone getting hurt.

Defending the ad Wanadoo UK's ad agency, M&C Saatchi, said the snog was not "coarse or unduly sexual". As for the backdrop, the creative boutique insisted that that the scrapyard was a "stylised American setting" with the "'pop-video' type location intended to be fantastical".

Nonsense, said the Advertising Standards Authority (ASA), which ruled that the kiss was "much too graphic" for when the ad was shown. As for playing among old bangers, the ASA ruled the it was "irresponsible to show a car scrapyard as an adventurous place to hang out with friends".

"The commercial was not 'fantastical' but set in an ordinary car scrapyard, with young people splashing about in mud and puddles."

"The kissing couple were shown inside a wrecked car with smashed windows, obviously having climbed into it. The possibility for harm was clearly evident. Rusted, mangled cars, with broken windscreens and open car boots were piled high on top of each other. The risk of becoming trapped or crushed by a toppling car, or of an injury from sharp metal or from broken glass was unmistakable," said the watchdog.

"We believed that it was irresponsible to show a car scrapyard as an adventurous place to hang out with friends," it said.

No one at Wanadoo UK was available for comment at the time of writing. ®

Related stories

Telewest belted for 'spoof' mailshot
Telewest spanked for broadband ad
BT savaged for 'poorly run' free flights promo
Wanadoo comes a cropper for 'full speed' broadband ad

The essential guide to IT transformation

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.