Feeds

New Microsoft Longhorn chief is indigestion expert

Star hire has stomach for the job

  • alert
  • submit to reddit

Top three mobile application threats

Microsoft has a new star hire to head up its Longhorn project, Mike Sievert. And he brings a deeper and richer personal experience to the job than many of his marketing counterparts in the technology industry.

Sievert took up the post of Corporate VP for Windows Product Management, to give him his full title, at the start of the month. He joins from AT&T Wireless, which has just been acquired by Cingular, and before that he was at E-Trade. Nothing unusual there, you might think. But once upon a time, Sievert held one of the most important marketing posts in the nation: he was brand manager for the United States' favorite indigestion remedy, Pepto-Bismol®.

As the nation slept off its All-You-Can-Eat steak and lobster buffets, and 14 oz steaks, Sievert was the man responsible for making sure salvation was never more than a lurching trip to the bathroom away. By placing a bottle of Pepto-Bismol® at the heart of the American home, he single handedly saved many a celebration from turning into a drive-by projectile vomiting incident.

Strangely, Microsoft doesn't see fit to mention his achievements in Mike's official corporate biography. There, the copywriters refer only to "management positions in the Health Care Division of the Procter & Gamble Company." Procter & Gamble is the manufacturer of the runny pink saviour.

Perhaps they want to shield the competitive advantage that Sievert brings to Redmond a secret from the competition. We don't blame them. For Microsoft sure has an indigestion problem with its own software development processes, where infighting and indecision rule the day. Originally slated for a 2003 launch, ship dates slipped. Bill Gates' boast that Longhorn would take as much manpower as putting a man on the moon began to cut little ice with licensees when it became clear that neither manpower - nor even blogpower - was helping Microsoft get code out of the door.

Word of Longhorn delays became so frequent that even the conservative Gartner Group suggested that it might be 2008 until the death march bore fruit. In response, Microsoft scrambled to promise that it really, really would ship something in 2006. But the only way it has been able to meet this very public promise is the emetic route: hurling features such as Avalon and WinFS, and the 'managed code' overboard.

He doesn't have much experience of actually shipping software, but we think the industry's Duke of Dyspepsia is up to the stomach-churning task. If you can't be at the heart of the American Dream, the next best thing is to be close to the digestive tract - and we wish Mike the very best. ®

Related link

"Create your own 5-in-1 Pepto-Bismol® Dance!" - the Pepto-Bismol® Dance Machine

Related delays

Avalon, WinFS decoupled for Windows Shorthorn
(Almost) everything may go, as Longhorn rushes to release
MS Trusted Computing back to drawing board
No Windows XP SE as Longhorn jettisons features
MS delays Yukon
Windows Shorthorn is dead-on-arrival
Even Microsoft can't wait for Longhorn
MS moves into get Longhorn on the road mode
Longhorn to erase Cairo mis-step with 1995 ship date
Windows Longhorn build leak starts hype two years early
Longhorn RTM what it means to you
Microsoft delays Longhorn. Again
Only kidding? MS may ship Longhorn server after all
Gates confirms Windows Longhorn for 2003, Blackcomb MIA?

Top three mobile application threats

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.