Feeds

New Microsoft Longhorn chief is indigestion expert

Star hire has stomach for the job

  • alert
  • submit to reddit

3 Big data security analytics techniques

Microsoft has a new star hire to head up its Longhorn project, Mike Sievert. And he brings a deeper and richer personal experience to the job than many of his marketing counterparts in the technology industry.

Sievert took up the post of Corporate VP for Windows Product Management, to give him his full title, at the start of the month. He joins from AT&T Wireless, which has just been acquired by Cingular, and before that he was at E-Trade. Nothing unusual there, you might think. But once upon a time, Sievert held one of the most important marketing posts in the nation: he was brand manager for the United States' favorite indigestion remedy, Pepto-Bismol®.

As the nation slept off its All-You-Can-Eat steak and lobster buffets, and 14 oz steaks, Sievert was the man responsible for making sure salvation was never more than a lurching trip to the bathroom away. By placing a bottle of Pepto-Bismol® at the heart of the American home, he single handedly saved many a celebration from turning into a drive-by projectile vomiting incident.

Strangely, Microsoft doesn't see fit to mention his achievements in Mike's official corporate biography. There, the copywriters refer only to "management positions in the Health Care Division of the Procter & Gamble Company." Procter & Gamble is the manufacturer of the runny pink saviour.

Perhaps they want to shield the competitive advantage that Sievert brings to Redmond a secret from the competition. We don't blame them. For Microsoft sure has an indigestion problem with its own software development processes, where infighting and indecision rule the day. Originally slated for a 2003 launch, ship dates slipped. Bill Gates' boast that Longhorn would take as much manpower as putting a man on the moon began to cut little ice with licensees when it became clear that neither manpower - nor even blogpower - was helping Microsoft get code out of the door.

Word of Longhorn delays became so frequent that even the conservative Gartner Group suggested that it might be 2008 until the death march bore fruit. In response, Microsoft scrambled to promise that it really, really would ship something in 2006. But the only way it has been able to meet this very public promise is the emetic route: hurling features such as Avalon and WinFS, and the 'managed code' overboard.

He doesn't have much experience of actually shipping software, but we think the industry's Duke of Dyspepsia is up to the stomach-churning task. If you can't be at the heart of the American Dream, the next best thing is to be close to the digestive tract - and we wish Mike the very best. ®

Related link

"Create your own 5-in-1 Pepto-Bismol® Dance!" - the Pepto-Bismol® Dance Machine

Related delays

Avalon, WinFS decoupled for Windows Shorthorn
(Almost) everything may go, as Longhorn rushes to release
MS Trusted Computing back to drawing board
No Windows XP SE as Longhorn jettisons features
MS delays Yukon
Windows Shorthorn is dead-on-arrival
Even Microsoft can't wait for Longhorn
MS moves into get Longhorn on the road mode
Longhorn to erase Cairo mis-step with 1995 ship date
Windows Longhorn build leak starts hype two years early
Longhorn RTM what it means to you
Microsoft delays Longhorn. Again
Only kidding? MS may ship Longhorn server after all
Gates confirms Windows Longhorn for 2003, Blackcomb MIA?

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.