Feeds

Fresh undercuts discounted easyMobile tariffs

Price war rages

  • alert
  • submit to reddit

Designing a Defense for Mobile Applications

New-kid-on-the-block no frills mobile phone outfit - easyMobile - has responded to jibes from Virgin Mobile by cutting or reducing a number of "hidden nasties" from its service.

Virgin Mobile had pointed out "catches galore" with the easyMobile service including it being the "only operator that was audacious enough to charge its customers for paying them" - a reference to the fact that punters are charged up to £1 each time they top up their PAYG service.

In response, easyMobile accused Virgin Mobile of panicking but also moved to cut the cost of its service.

Said easyMobile in a statement: "With retrospective effect from our launch date, we have eliminated or reduced most of the charges and fees Virgin Mobile believes will limit our ability to win over Virgin customers."

The telco backed by entrepreneur Stelios Haji-Ioannou has also cut call charges to 6p a minute for UK calls and 2p for texts.

But if Stelios thinks he's blunted Virgin Mobile's attack, he better look over his shoulder. The Carphone Warehouse - which has some 120,000 users on its own discount mobile phone outfit Fresh - moved quickly to undercut easyMobile.

From today, the cost of Fresh calls to UK mobile or land lines drops to 5p a minute while texts are to cost just 1.7p.

Said CW boss Charles Dunstone: "We made a commitment to customers that Fresh will always be the price leader and we are honouring that commitment."

With a price war currently raging, it remains to be seen exactly how low operators are prepared to push down prices and how long they will be maintained. ®

Related stories

Virgin Mobile slags off easyMobile...
easyMobile launches - finally
CPW halves cost of mobile phone calls
Orange sues Stelios for 'passing off'

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.