Feeds

Virgin Mobile slags off easyMobile...

easyMobile slags off Virgin Mobile...

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Virgin Mobile and easyMobile appear to be locked in a slanging match as they seek to rubbish each other's service.

Last week Virgin Mobile delivered a number of verbal punches following the launch of Stelios' latest no frills venture.

It claimed to have uncovered a string of "hidden nasties, making a complete mockery of easyMobile's 'Promise' of 'no hidden charges, no hidden features, you pay for what you use and nothing else'."

At the time Virgin Mobile's head of corporate affairs, Steven Day, said easyMobile service had "catches galore" and was the "only operator that was audacious enough to charge its customers for paying them" - a reference to the fact that punters are charged up to £1 each time they top up their PAYG service.

Today, though, easyMobile hit back, accusing Virgin Mobile of "panicking" in the face of competition.

"It's obvious that Virgin is under a lot of pressure," said easyMobile boss Frank Rasmussen.

"They are met by demands from shareholders to increase profitability per customer, and at the same time market forces require Virgin to compete on much more than a funky logo. There's no doubt Virgin is under a lot of pressure, and their reaction to the launch of easyMobile.com clearly shows that Virgin Mobile faces a difficult future."

Indeed, if the boffins are right then all mobile operators could be feeling the heat as more and more companies enter the sector. UK-based mobile consulting firm Mako Analysis reckons that there could be as many as 15 mobile phone operators selling branded services by Christmas 2006 with six new Mobile Virtual Network Operators (MVNO) - rumoured to include ASDA and Tiscali - up and running within the next 18 months. ®

Related stories

easyMobile launches - finally
CPW halves cost of mobile phone calls
Orange sues Stelios for 'passing off'

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.