Feeds

Microsoft does paid-for searches

Goes after Google and Yahoo!

  • alert
  • submit to reddit

Boost IT visibility and business value

Advertisers will be able to buy keywords on MSN's search page soon with the launch of MSN adCenter.

The service will be unveiled later today by Yusuf Mehdi, VP of MSN Information Services and Merchant Platform division, at MSN's customer summit in Redmond.

The service is likely to be similar to that offered by Google and Yahoo! - advertisers pay so their adverts appear when a surfer searches for a particular word. MS claims the system will include detailed audience information such as location, gender, age group and lifestyle segment. MS believes this will allow advertisers to improve advertising strategy and improve click-through rates.

The service will be trialled in France and Singapore for six months before any wider rollout.

Microsoft will continue to work with Yahoo! Search Marketing, formerly Overture, which provides MSN with its current paid-for-search system.

Search Engine Watch has more analysis on the likely impact of Yahoo! and Google here.

More details on Microsoft's site here

In other news MSN has started experiments with an RSS (Really Simple Syndication) aggregator. RSS aggregators crawl the web looking for new content on news sites, blogs or anywhere else. Bloglines, recently bought by AskJeeves, is one of the better known versions.More here. ®

Related stories

Italian MSN search engine caught in Vatican smear
MSN Search goes live
Ad confidence spurs Yahoo!

Build a business case: developing custom apps

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Judge nixes HP deal for director amnesty after $8.8bn Autonomy snafu
Lawyers will have to earn their keep the hard way, says court
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.