Dutch computer outfit Tulip is to target the discerning PC punter with a new range of leather-clad laptops. Its E-go range, slated for October release in Europe (North America and Asia can get lifestyled up in January 2006), will offer "the maximum possible level of personalising abilities and freedom to create a great degree of individualisation", according to the website blurb.

This is not, however, just a bit of cow skin glued onto the case. The leather cladding is applied using Inclosia Solutions' "Exo" process, which binds the leather to the plastic case during manufacture. Accordingly, the leather is snugly engaged with the case without creasing or wrinkling.

Regarding the rationale behind the rawhide laptop, Tulip supremo Huub van den Boogaard said in a statement: "Competition in the computer market is driven by specifications and price, with a growing demand of users willing to pay a premium for computer designs which are more personalized."

For tree-huggers who prefer their PCs animal product free, the E-go range will also feature fabric-wrapped models. Alternatively, those with a few spare quid knocking about might like to check out Tulip's diamond-encrusted E-go, "inlaid with solid palladium white gold plates in which thousands of brilliant cut diamonds have been set". It's an absolute snip at €283,000. ®

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