DRM comes to mobiles
It's a flash card, but not as you know it...
SanDisk is working with a subsidiary of Rupert Murdoch's News Corporation to make storage cards which include digital rights management.
The flash card maker will offer cards for use in mobile phones from the last quarter of this year. SanDisk cards will use NDS's mVideoGuard Mobile DRM technology.
This allows operators to control what people can do with content stored on the cards. They can offer subscribers content subscriptions, single purchase and pay-per-view versions of stored content.
SanDisk said, "This will allow mobile network operators, service and content providers to protect their content property rights and ensure that consumers gain access to premium content, such as pay-per-view movies, video clips, digital images, video games, ringtones, realtones, MP3 music tracks..."
The flash cards will be fully compliant with the Open Mobile Alliance DRM standard. For Sandisk's full press release see here.®