Feeds

Voda preps cheapo service - Sarin

'In no market will we be late with an offer of this kind'

  • alert
  • submit to reddit

Boost IT visibility and business value

Vodafone is prepping a low cost service for the "five to fifteen per cent share of customers who do not want support", CEO Arun Sarin said yesterday.

"In no market will we be late with an offer of this kind," he told Frankfurter Allgemeine Zeitung, by way of Heise Online. Question is: will the mobile operator launch with a Vodafone Lite brand - or trawl for bottom feeders with a virtual mobile operator in tow? In the UK, T-Mobile and 02 have chosen to go the MVNO rout, hanging out with Virgin Mobile and Tesco Mobile, respectively.

Sarin also revealed that the company is designing a voice tariff structure that will be based on the location of the customer. He says this will "totally transform the current price structure paradigm", which probably means discounts when making local calls.

Vodafone anticipates 80 per cent of future growth will come organically and 20 per cent through acquisition. It is gunning for big gains in Eastern Europe especially, Sarin told Frankfurter Allgemeine Zeitung. The company is in "advanced talks" to buy two mobile operators in eastern Europe for up to $4bn, The FT reports today. It wants buy out the 79 per cent it does not already own in Mobifon of Romania and also to buy Oskar Mobil, of the Czech Republic, both from TIW, a Montreal-based holding company. ®

Related stories

Vodafone signs big distie deals
Orange shuts out adult content
T-Mobile and Voda face monopoly abuse rap
UK unfurls ratings system for adult content on mobiles
US telcos Sprint for the line
Mobile operators need IT know-how
mmO2 posts 'strong' Q3
Vodafone hits 150m customers

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.