Feeds

easyMobile launches - finally

Stelios has a pop at Orange

  • alert
  • submit to reddit

Build a business case: developing custom apps

easyMobile.com - the discount mobilephoneco backed by no frills airline entrepreneur Stelios Haji-Ioannou - has taken off at last.

After refusing to comment on a press report earlier today about the launch of the service, the new discount cellco has now been officially unveiled.

And as reported, the cost of UK calls is 9p a minute while texts cost 3p. However, this is only a limited offer and from June, those charges will revert to 15p and 5p respectively.

"We are very pleased to launch our service in the UK, and I fully believe British consumers will be thrilled to be pioneers as customers of easyMobile.com," said easyMobile chief exec Frank Rasmussen.

However, Stelios used today's announcement to take a pop shot at mobile operator Orange, which is suing EasyGroup to stop it using the colour orange in its branding for the new service. Orange reckons easyMobile's logo and colour, both orange, are likely to confuse customers.

Speaking today Stelios said: "I think that is why Orange Personal Communications Services Ltd, the competitor owned by the France Telecom, is running so scared that they decided to take us to court over a spurious claim that we cannot use the colour orange.

"I have been using this colour for ten years and I will not stop using it now for anyone. Let the battle commence." ®

Related stories

CPW halves cost of mobile phone calls
EasyMobile keeps schtum on tariffs
Orange sues Stelios for 'passing off'
easyMobile set for March launch

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.