Feeds

CPW halves cost of mobile phone calls

'Fresh' smell of 'easy' competition

  • alert
  • submit to reddit

Designing a Defense for Mobile Applications

The Carphone Warehouse (CPW) has slashed the cost of its mobile phone service to trump the launch of a discount service from easyMobile.

The thunder-stealing move will see the cost of calls for CPW's Fresh service halved to 7.5p a minute and 2.5p for texts.

The new tariffs for Fresh - which has 120,000 users - come into force tomorrow.

easyMobile will charge a flat rate of 9p a minute for UK calls and 3p for text messages, the Evening Standard reports today. The new mobile telco, - which is run by Danish telecoms outfit TDC, piggybacks on T-Mobile's network and operates under the Easy brand - declined our requests to comment on the story.

But that hasn't stopped CPW from trying to scupper easyMobile's launch and, in particular, having a pop at its link with no-frills airline easyJet. Said CPW chief exec Charles Dunstone: "It's no coincidence that we've chosen today to launch our new Fresh tariffs. But the fact is that the mobile phone business is not an airline business.

"The price of mobile phones and the price of mobile calling has been falling every year for the 15 years we've been in existence. There is a big market for simple, low cost, no frills, everyday calls. We've helped create it. We're the price and service leader. We'll stay the price and service leader."

Fresh's new half-price deal - which will be reviewed after three months - will be carried out by punters receiving double the number of top-up credits for their cash. ®

Related stories

EasyMobile keeps schtum on tariffs
Orange sues Stelios for 'passing off'
Stelios eyes Europe for easyMobile service
easyMobile set for March launch

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.