Feeds

Apple backs Blu-ray

Preferred HD optical storage medium

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

CeBIT 2005 Apple has joined the Blu-ray Disc Association, throwing its weight behind the more technically impressive but perhaps less strongly branded HD optical medium.

The Mac maker formally gave its support to the next-generation disc format at a BDA meeting in South Korea on Monday, but the decision was only made public today. It joins the likes of Sony, Dell, HP, Sharp, Philips, Panasonic, Hitachi and eight other consumer electronics, IT and media companies on the Association's board of directors.

Apple has tended to stay away from such inustry consortia unless it's had a hand in the creation of the technologies the groups are promoting. In this case, however, the company's strength in the digital content creation market and its desire to not only retain but also build its market position appears to have persuaded it to come off the fence on the BD vs HD DVD debate.

Indeed, Apple used the announcement of its BDA board of directors membership to re-iterate its support of HD video across its range of consumer-friendly 'i apps', such as iMovie HD, and pro tools like Final Cut HD.

Apple has already said it will support the H.264 HD video codec in the next major release of QuickTime, version 7, due later this year alongside the release of Mac OS X 10.4 aka 'Tiger'.

BDs can stored 25GB on a single-layer disc, 50GB on two-layer versions, significantly more than HD DVD's 15GB and 30GB single- and dual-layer capacity. The BDA believes it has the medium's durability problems sorted out, courtesy of a dust, grease and dirt-repelling hard coat developed by TDK.

Against BD's technical superiority stands the mindshare the rival format has thanks to those three letters, D, V and D, now totally associated in the mind of consumers with high-quality digital video. ®

Related stories

Chinese manufacturers sue DVD patent pool
Studios announce HD DVD movie release lists
Game firms back Blu-ray
Blu-ray Disc maker to 'abolish cartridges'
JVC preps dual DVD/Blu-ray disc
Toshiba launches HD DVD consortium
Toshiba touts DVD/HD DVD hybrid
Major studios back HD DVD

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
The cloud that goes puff: Seagate Central home NAS woes
4TB of home storage is great, until you wake up to a dead device
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Intel offers ingenious piece of 10TB 3D NAND chippery
The race for next generation flash capacity now on
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.