Feeds

Apple backs Blu-ray

Preferred HD optical storage medium

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

CeBIT 2005 Apple has joined the Blu-ray Disc Association, throwing its weight behind the more technically impressive but perhaps less strongly branded HD optical medium.

The Mac maker formally gave its support to the next-generation disc format at a BDA meeting in South Korea on Monday, but the decision was only made public today. It joins the likes of Sony, Dell, HP, Sharp, Philips, Panasonic, Hitachi and eight other consumer electronics, IT and media companies on the Association's board of directors.

Apple has tended to stay away from such inustry consortia unless it's had a hand in the creation of the technologies the groups are promoting. In this case, however, the company's strength in the digital content creation market and its desire to not only retain but also build its market position appears to have persuaded it to come off the fence on the BD vs HD DVD debate.

Indeed, Apple used the announcement of its BDA board of directors membership to re-iterate its support of HD video across its range of consumer-friendly 'i apps', such as iMovie HD, and pro tools like Final Cut HD.

Apple has already said it will support the H.264 HD video codec in the next major release of QuickTime, version 7, due later this year alongside the release of Mac OS X 10.4 aka 'Tiger'.

BDs can stored 25GB on a single-layer disc, 50GB on two-layer versions, significantly more than HD DVD's 15GB and 30GB single- and dual-layer capacity. The BDA believes it has the medium's durability problems sorted out, courtesy of a dust, grease and dirt-repelling hard coat developed by TDK.

Against BD's technical superiority stands the mindshare the rival format has thanks to those three letters, D, V and D, now totally associated in the mind of consumers with high-quality digital video. ®

Related stories

Chinese manufacturers sue DVD patent pool
Studios announce HD DVD movie release lists
Game firms back Blu-ray
Blu-ray Disc maker to 'abolish cartridges'
JVC preps dual DVD/Blu-ray disc
Toshiba launches HD DVD consortium
Toshiba touts DVD/HD DVD hybrid
Major studios back HD DVD

5 things you didn’t know about cloud backup

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?