Feeds

Intel determined to dominate storage market

Have disk, will travel

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

IDF Spring 05 When thinking of storage vendors, Intel isn't usually one of the first names to pop in someone's head. The big daddy of silicon hopes to change that over the coming years and has put two of its top executives in charge of a major storage push.

"Intel's silicon penetration in the storage market is not where we want it to be," said Abhi Talwalkar, vice president of Intel's digital enterprise group, during a question and answer session here at the Intel Developer Forum.

Talwalkar and former CTO Pat Gelsinger head up the newly formed digital enterprise group and are trying to align Intel's storage products with its client, server and networking gear. The executives plan to keep a steady eye on the storage market, bucking Intel's past flakiness where data center disk was concerned. In so doing, they expect to take a much larger chunk of a multi-billion dollar storage hardware market.

"You will see much more concerted focus from us in the storage area," Gelsinger vowed.

Intel's most pressing concern is to make sure its Pentium and Xeon chips find their way into as many storage systems as possible. Storage vendors currently use a number of different processors in their boxes, meaning Intel doesn't enjoy the same advantage it holds in the market for basic, x86 servers.

Two of Intel's main areas of interest with storage systems will be to help partners produce lower-cost systems for use in SANs (storage area networks) and to power storage appliances that run specialized software for tasks such as management or virtualization. A recent example of the latter type of system comes from EMC, which this week released metadata search software that runs on a Xeon-based server from Dell.

Intel, however, plans to play in all parts of the storage arena. For example, it revealed a new TCP/IP acceleration package this week that should boost the performance of both servers and storage systems. The technology could make TOE (TCP/IP Offload Engine) cards obsolete in the storage market, according to Intel.

"The one space where TOE engines (work well) today is with very large, block size transfers where the characteristic workload is storage," Gelsinger said. "Everyplace else, they don't work well at all.

"(Our technology) works extremely well with small- to medium-sized packets and is very competitive as you go to large packet sizes as well."

Intel may look to extend this type of acceleration technology to the fledgling iSCSI storage market, the executives said.

The full breadth of Intel's storage line can be seen here. As the variety of product - from processors to host bus adapters and ethernet controllers - shows, Intel has a shot at hitting the data center right where servers, storage systems and networking technology collide. In particular, Intel is set to capitalize on the growth of 10 Gigabit Ethernet products. This technology combined with iSCSI lets Intel extend the "standards-based" gear it's more familiar with higher-up the storage food chain to where Fibre Channel kit plays today. ®

Related stories

Intel details twin 'desktrino' platforms
Intel to attack greedy TCP/IP stack
It's official: storage is the new chips

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.