Feeds

Yahoo! rebrands! Overture!

Wants! more! developers!

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

Yahoo is hoping to tempt more developers to its search products by providing easier access to its Web service APIs along with programmes and tools.

Yahoo wants to create an active online community of coders around its products. The "Yahoo! Search Developer Network" will include mailing lists, discussion groups, application showcases and a weblog. It will allow developers to interact and share information. This, it is hoped, will encourage people to develop applications using Yahoo and Overture APIs.

The search specialist is rebranding subsidiary firm Overture which will now be known as Yahoo! Search Marketing Solutions. The company hopes unifying all its brands will help simplify online advertising. Branding will change early next quarter in the US before being rolled out worldwide. Japan and Korea will keep the Overture brand.

But other search players warned that the move underlined how Yahoo! competes with its own customers.

Craig Pisaris-Henderson, chairman and chief executive of rival findwhat.com, said: "By bringing Overture under the Yahoo! brand, Yahoo! is further highlighting the manner in which it directly competes with many of Overture's major distribution partners.

"We believe the move strengthens FindWhat.com's position as the leading global independent player in the performance based marketing space - we do not have a consumer brand that competes with our partners' brands."

Yahoo! is opening a "Advertising Solutions Center" in the US to sell the complete set of products.

Yahoo bought Overture for $1.63bn in July 2003 to bolster its paid-for-search offering.®

Related stories

Yahoo! shows paid search pays
Yahoo! takes! Overture! to! Europe!
Yahoo! buys! Overture!

Application security programs and practises

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.