Feeds

Yahoo! rebrands! Overture!

Wants! more! developers!

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Yahoo is hoping to tempt more developers to its search products by providing easier access to its Web service APIs along with programmes and tools.

Yahoo wants to create an active online community of coders around its products. The "Yahoo! Search Developer Network" will include mailing lists, discussion groups, application showcases and a weblog. It will allow developers to interact and share information. This, it is hoped, will encourage people to develop applications using Yahoo and Overture APIs.

The search specialist is rebranding subsidiary firm Overture which will now be known as Yahoo! Search Marketing Solutions. The company hopes unifying all its brands will help simplify online advertising. Branding will change early next quarter in the US before being rolled out worldwide. Japan and Korea will keep the Overture brand.

But other search players warned that the move underlined how Yahoo! competes with its own customers.

Craig Pisaris-Henderson, chairman and chief executive of rival findwhat.com, said: "By bringing Overture under the Yahoo! brand, Yahoo! is further highlighting the manner in which it directly competes with many of Overture's major distribution partners.

"We believe the move strengthens FindWhat.com's position as the leading global independent player in the performance based marketing space - we do not have a consumer brand that competes with our partners' brands."

Yahoo! is opening a "Advertising Solutions Center" in the US to sell the complete set of products.

Yahoo bought Overture for $1.63bn in July 2003 to bolster its paid-for-search offering.®

Related stories

Yahoo! shows paid search pays
Yahoo! takes! Overture! to! Europe!
Yahoo! buys! Overture!

Choosing a cloud hosting partner with confidence

More from The Register

next story
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
Google bags OBSCENELY LARGE Times Square ad space for New Year's
Choc Factory pays millions for whacking new digital screen
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.