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Apple music store downloads top 300m

Run-rate rising

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Apple's iTunes Music Store has sold more than 300m downloads, the company said today.

The Mac maker last put a figure to the total number of purchases in January, when ITMS passed the 250m mark, up from 200m in mid-December 2004.

The timing of the latest announcement marks a slight acceleration in song download activity. It took around 41 days for Apple to sell 50m further downloads after passing the 200m mark. The next 50m downloads were sold in 36 days. It's difficult to be precise because Apple didn't say when exactly it sold its track numbers 200m, 250m and 300m, but it's clear songs are being downloaded more frequently.

Today's figure takes the average download rate from 1.25m songs a day - the figure most recently quoted by Apple to - 1.39m songs a day, an increase of just over 11 per cent. ®

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