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Hitachi hikes consumer disk production

Taking the market an inch at a time

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Hitachi will double its output of consumer hard drives this year as it strives to take advantage of the burgeoning MP3, PVR and mobile phone markets.

The vendor said it will also “tailor” product development of its consumer drives to those markets.

Hitachi will double the output of its one inch Microdrive as it targets the mobile phone market, and triple shipments of its 1.8inch Travelstar line, mainly on the back of the digital music market.

When it comes to the comparatively gargantuan 3.5 inch Deskstar device, aimed at the DVR market, Hitachi is planning a 50% output hike.

The company is betting on outstripping the expected 20% to 22% increase in demand for CE hard drives this year predicted by IDC.

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