Feeds

Ringtone sellers told to clean up act

Diddle-ee etc

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

Ten firms that flog ringtones and other mobile goodies have been slapped following the introduction of new rules to clean up the industry, reports the BBC

In January the UK's mobile phone industry and its trade association, the Mobile Entertainment Forum (MEF), introduced new safeguards to protect mobile phone users.

The new rules deal with services - such as the sale of ringtones, pictures, sports alerts and entertainment news - which are paid for by a regular fixed weekly subscription.

The new rules ensure that punters are clearly informed by text message about what they have subscribed to, with whom, and how much it will cost. They will be reminded about the industry's universal STOP command, which enables consumers to unsubscribe immediately from any service.

It's hoped that the new rules will stop people from being ripped off by operators in a sector estimated to be worth £200m in the UK last year.

Two weeks ago, for example, London-based MX Telecom was fined £5,000 following 31 complaints to the premium rate watchdog ICSTIS. The complaints centred on a web site which promised a free ringtone in return for people submitting their mobile phone number.

Punters then received a text message asking them to choose one of three ringtones. However, the text failed to advise them that, as a result of requesting and receiving the free ringtone, they would also be signing up to receive three ringtones a week costing £1.50 each. Once they twigged what was going on, these unwitting subscribers then found it "very difficult" to opt out of the scheme.

Despite denying the charges against them, MX Telecom were fined £5,000 and ordered to offer full refunds to all concerned. ®

Related stories

New 0871 rogue dialler scam spotted
Citizens Advice warns of 'shocking' rogue dialler scams
Dating scammers fined £68k

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.