Feeds

Ringtone sellers told to clean up act

Diddle-ee etc

  • alert
  • submit to reddit

Designing a Defense for Mobile Applications

Ten firms that flog ringtones and other mobile goodies have been slapped following the introduction of new rules to clean up the industry, reports the BBC

In January the UK's mobile phone industry and its trade association, the Mobile Entertainment Forum (MEF), introduced new safeguards to protect mobile phone users.

The new rules deal with services - such as the sale of ringtones, pictures, sports alerts and entertainment news - which are paid for by a regular fixed weekly subscription.

The new rules ensure that punters are clearly informed by text message about what they have subscribed to, with whom, and how much it will cost. They will be reminded about the industry's universal STOP command, which enables consumers to unsubscribe immediately from any service.

It's hoped that the new rules will stop people from being ripped off by operators in a sector estimated to be worth £200m in the UK last year.

Two weeks ago, for example, London-based MX Telecom was fined £5,000 following 31 complaints to the premium rate watchdog ICSTIS. The complaints centred on a web site which promised a free ringtone in return for people submitting their mobile phone number.

Punters then received a text message asking them to choose one of three ringtones. However, the text failed to advise them that, as a result of requesting and receiving the free ringtone, they would also be signing up to receive three ringtones a week costing £1.50 each. Once they twigged what was going on, these unwitting subscribers then found it "very difficult" to opt out of the scheme.

Despite denying the charges against them, MX Telecom were fined £5,000 and ordered to offer full refunds to all concerned. ®

Related stories

New 0871 rogue dialler scam spotted
Citizens Advice warns of 'shocking' rogue dialler scams
Dating scammers fined £68k

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.