Feeds

Bars hold iPod nights for iDrunk DJs

iFad ignored by iDell

  • alert
  • submit to reddit

Top three mobile application threats

Most of the Mormons we know aren't terribly fond of the sauce, but someone needs to buy Dell CEO Kevin Rollins a beer before it's too late.

Rollins recently dubbed Apple's iPod a "fad," and he may well miss out on the iParty if he doesn't get down to the iBar quick. Pubs and clubs around the globe have started holding iPod nights where customers can bring in their devices, plug into the house music system and DJ for a period of time. One such iParty will take place this Saturday at the Progress Bar in London.

"Playlist invites all music lovers and makers, dancers, beatmixers, mash-up artists and wannabe superstar DJs to come along and get 15 minutes to play your top tunes to the Playlist Party People," says the invite.

Sure, there is an enormous "ifad" quality to the whole iPod bar scene. Patrons and bar owners alike stick an "i" in front of anything they can. Chicago's Tonic Room has iTuesdays, APT in New York has an iParty and even Microsoft has an iBore. Trendy turns into hankey pretty quick when bars all start offering the same, geek festival.

But calling the iPod a fad is like calling the Walkman a fad. Apple, like Sony, managed to nail a new market with the best device at the right time. iPod clones will erode Apple's market share over time, but that doesn't make the iPod a fad any more than it makes IBM's original PC a fad. (And if the iPod is indeed a fad then the Dell DJ is what? A desperate, failed fad hopeful? Who wants an iDud?)

The point here is that the iPod is breaking permanent ground, and Rollins is either in denial or out of touch.

You can expect to see more and more bars open up their music systems to patrons with iPods and all kinds of MP3 players. Each customer will get anywhere from 5 to 15 minutes to play their tunes and impress the crowd. Music will serve as a way for kicking off new conversations and will open doors to new romances. You see a fine piece of meat plug in an iPod and pump out a long lost Radiohead concert track. You walk over and start chatting.

A discouraging iDork Blogging aspect hovers around this concept. Each person, playing their own music - trying to prove how unique they are. In action, however, iPod nights seem to work pretty well and provide a nice respite from the same old, same old on the jukebox.

iPod nights actually started almost the minute the device hit the streets, as reported by the observant Leander Kahney way back in 2002. Since then, the mainstream media has picked up on the trend - make that fad.

"It's interesting the iPod has been out for three years and it's only this past year it's become a raging success," Rollins said in his now infamous interview. "Well, those things that become fads rage, and then they drop off. When I was growing up there was a product made by Sony called the Sony Walkman - a rage, everyone had to have one. Well, you don't hear about the Walkman anymore."

Er, that's because people moved to the Discman. You don't hear a lot about the VCR now either. That doesn't mean people don't buy DVD players.

So, someone get Mr Rollins down to The Library, put an ice tea in his hand and get him talking to the kids. Along with cars and stereo systems, entire nights are being dedicated to the iPod. It's not going away. ®

Related stories

MP3tunes cleared of DRM infection
Creative declares 'war' on Apple's iPod
Revealed: the tech consumer as prawn

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.