Feeds

Orange sues Stelios for 'passing off'

Lawyer-happy man faces lawyers

  • alert
  • submit to reddit

Seven Steps to Software Security

Mobile operator Orange is suing EasyGroup to stop it using the colour orange when it launches mobile phone services next month.

Ironically Stelios launched a raft of lawsuits when he started his chain of internet cafes. He sued various firms with the word "easy" in their names. They were accused of "passing off" or confusing customers into thinking they were dealing with part of the easyGroup. Companies accused included easyprotest, easyart, easirent and easyrentaped. This time Stelios will be in the dock.

L'Orange believes easyMobile's logo and colour, both orange, are likely to confuse customers. Despite a series of meetings since August the two have failed to find a mutually acceptable solution.

Orange said: "Our brand, and the rights associated with it are extremely important to us. In the absence of any firm commitment from Easy, we have been left with no choice but to start an action for trademark infringement and passing off."

Stelios responded: "I will see them in court. It is our right to use our own corporate colour for which we have become famous during the last 10 years...They are clearly worried about the competition."

T-Mobile is providing the network for Stelios's latest venture called easyMobile. It is based on the "Telmore concept" - a low cost, web-based business model described as "the Easyjet of telecoms". ®

Related stories

easyMobile set for March launch
Stelios High Court favourite vows to battle on
Easyart.com to face Stelios in easy court action

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.