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XGI signs partner for US sales push

Needs to grow market share

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Graphics chip maker XGI has moved into the US market in response to what it claims is "growing demand" for its products.

The Taiwanese company today said it has signed ASI to distribute in the US its Volari-branded V8, V5, V3 and V3XT boards, pitched at the high-end, mainstream and budget segmentst, respectively.

During Q4 2004, XGI accounted for less than a third of one percentage point of the world graphics chip market, according to Jon Peddie Research. So it has some way to go to challenge the likes of VIA and SiS, let alone Nvidia and ATI. XGI was spun off from SiS as Xabre in 2003 a couple of months before re-styling itself XGI.

XGI's latest products, the V8 and V5, support DirectX 9.0b, Shader Model 2.0 and full-screen anti-aliasing, and contain eight and four parallel pixel processing pipelines, respectively. The V3XT is pitched at the HDTV TV tuner board market.

"With a great professional reputation addressing a diverse channel market, ASI is a valuable distributor and a clear choice for XGI to strategically expand into the US market," said Simon Pickard, XGI's US sales director, in a statement.

XGI began shipping product to ASI earlier this month, with an initial shipment of 1,500 units, according to a DigiTimes report. ®

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