Feeds

Motorola wins 'sub-$40' handset contract

Trade body develops third world mobile

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

The guardian of the GSM mobile telephony standard, the GSM Association (GSMA), today unveiled what it called the first "sub-$40" handset, its attempt to create cheap phones for developing countries.

Between aggressively competitive mobile phone manufacturers and network handset subsidies, you wouldn't have thought the industry was well capable of creating a low-cost phone, for the developing world or otherwise, but clearly the GSMA thinks we do.

It's argument is that the sum potential customers in emerging markets can afford to pay is well below what vendors and networks are able to reduce the price of today's phones to. That's one reason why though 80 per cent of the world's population is covered by mobile phone networks, only 25 per cent of the population actually uses such services, according to the GSMA.

What's needed, it says, is an "ultra low-cost" phone. And, together with eight mobile operators - AIS Telecom, Bharti Televentures, Globe Telecom, Maxis Mobile, Orascom, SingTel Mobile, Smart Communications, Telenor Mobile and Turkcell - defined a specification for such a device. That, in turn, was submitted to 18 mobile phone makers, from which group Motorola was finally selected to make the handset, which it's calling the C114.

Some 6m handsets will ship in the first six months from their initial shipment, some time next quarter. The GSMA isn't concerned that the project will exert undue commercial benefit to Motorola - that 6m target amounts to just one per cent of the world handset market, it said.

Given the close-fought battle for market share between Motorola and Samsung, however, that single percentage point could yet be what keeps Motorola in the number two market position and Samsung in number three.

The handsets will be offered by the networks with whom the GSMA originally partnered. However, the organisation hopes to bring other, similar operators on board to help boost volumes and lower costs sufficiently to bring down the handset's cost to $30. ®

Related stories

3G has arrived: Official
Group Sense preps Euro smart phone
3G success hangs on handsets
HP preps iPaq smart phone
T-Mobile unveils Sidekick-styled 3G device
Smart phone shipments break records
Mobile phones shipments up 38% in Q4

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?