Feeds

Motorola wins 'sub-$40' handset contract

Trade body develops third world mobile

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

The guardian of the GSM mobile telephony standard, the GSM Association (GSMA), today unveiled what it called the first "sub-$40" handset, its attempt to create cheap phones for developing countries.

Between aggressively competitive mobile phone manufacturers and network handset subsidies, you wouldn't have thought the industry was well capable of creating a low-cost phone, for the developing world or otherwise, but clearly the GSMA thinks we do.

It's argument is that the sum potential customers in emerging markets can afford to pay is well below what vendors and networks are able to reduce the price of today's phones to. That's one reason why though 80 per cent of the world's population is covered by mobile phone networks, only 25 per cent of the population actually uses such services, according to the GSMA.

What's needed, it says, is an "ultra low-cost" phone. And, together with eight mobile operators - AIS Telecom, Bharti Televentures, Globe Telecom, Maxis Mobile, Orascom, SingTel Mobile, Smart Communications, Telenor Mobile and Turkcell - defined a specification for such a device. That, in turn, was submitted to 18 mobile phone makers, from which group Motorola was finally selected to make the handset, which it's calling the C114.

Some 6m handsets will ship in the first six months from their initial shipment, some time next quarter. The GSMA isn't concerned that the project will exert undue commercial benefit to Motorola - that 6m target amounts to just one per cent of the world handset market, it said.

Given the close-fought battle for market share between Motorola and Samsung, however, that single percentage point could yet be what keeps Motorola in the number two market position and Samsung in number three.

The handsets will be offered by the networks with whom the GSMA originally partnered. However, the organisation hopes to bring other, similar operators on board to help boost volumes and lower costs sufficiently to bring down the handset's cost to $30. ®

Related stories

3G has arrived: Official
Group Sense preps Euro smart phone
3G success hangs on handsets
HP preps iPaq smart phone
T-Mobile unveils Sidekick-styled 3G device
Smart phone shipments break records
Mobile phones shipments up 38% in Q4

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?