Feeds

Users choke on mobile spam

Customer churn risk

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Consumers are more likely to change their operator than their mobile number to dodge the growing nuisance of text message spam. More than eight in 10 mobile phone users surveyed in a study by Switzerland's University of St.Gallen and mobile services firm bmd wireless have received unsolicited mobile messages.

Four in five (83 per cent) of telecoms industry representatives polled in the survey reckon mobile spam will be a critical issue within the next two years. With complaints about mobile phone spam on the rise, both consumers and operators see mobile operator self-regulation as the most effective means of combating mobile spam. Customer-initiated actions are perceived to be less effective.

Most complaints about mobile spam are directed toward the mobile operators. But many consumers resent mobile marketing messages from operators, which they see as part of the problem of mobile spam rather than the solution. Mobile spam generally has a negative impact on the brand of the mobile network operator.

Operators know this, but most are only in the early phases of testing technology to limit the circulation of SMS spam across their networks, according to the study. Cancellation of roaming agreements and customer complaint hotlines were the most frequently cited actions mobile operators currently take against spam.

Tom Phillips, Government & Regulatory Affairs Officer of the GSM Association, said "Whilst there is no single solution to the mobile spam problem, there are a number of key components to any real solution, including identifying the spammers by rejecting anonymous or spoofed access and making them pay through clear and suitable charging mechanisms."

The Insights into Mobile Spam study, which was supported by the International Telecommunication Union (ITU), was based on 1,659 completed consumer surveys and responses from 154 mobile service company participants. More survey findings will be released next week at the 3GSM conference in Cannes. ®

Related stories

My car has a virus (and other security threats)
Trojan infects PCs to generate SMS spam
Phone spam misery looms Stateside
Pssst, wanna spam mobile phones?
Telecom Italia slammed for spam hypocrisy
UK premium rate phone complaints rocket

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.