Feeds

Brightview targets broadband for growth

10k punters and growing

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

UK ISP Brightview has almost 10,000 broadband punters, up from 3,600 in August.

The company has a stable of service providers including Madasafish, Freenetname, and Waitrose.com and has 300,000 net access users in toto. It was bought in August for £25m by communications services outfit Invox Plc

Publishing its iresults for six months to the end of December, Invox yesterday said that it's "inevitable that dial-up business will dwindle over the years" as more people ditch narrowband for broadband.

This is why execs are making "strenuous efforts" to establish Brightview as a significant presence in the broadband marketplace, helped no doubt by Madasafish's recent brush with the ad police over its "Oi, Churchill, noooooo!" ad.

The company is targeting its existing 300,000 dial-up customers to switch over to broadband "as soon as possible" as well as trying to tempt new users to its service.

"Our experience to date has been that converting existing dial-up customers to broadband is proving much easier, and more profitable, than recruiting new users from advertising," the company said in a statement.

But it warned that "while broadband customers are potentially a very valuable asset in the longer term, in the short term they contribute relatively little to profit, owing to the initial costs of connecting a broadband customer and supplying a modem".

In the six months to 31 December 2004 Invox made a profit of £4.45m before goodwill amortisation and tax and includes a £1.26m contribution from Brightview. ®

Related stories

Madasafish 'Churchill' ad banned
VIA NET.WORKS buys PSINet Europe
Madasafish in 2Mb ADSL promo
Waitrose.com in posh broadband offer

Remote control for virtualized desktops

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.