Feeds

SunnComm fixes 'Shift Key' embarrassment

Take that, nerd boy

  • alert
  • submit to reddit

Designing a Defense for Mobile Applications

SunnComm has at last fixed its most infamous flaw - the Shift Key break to its DRM (digital rights management) technology.

The company has started shipping an update to its MediaMax software that blocks users from employing the Shift Key attack discovered in 2003 by a student at Princeton University. The student realized that SunnComm's DRM technology could be disabled by holding the Shift Key down when inserting a new CD. This allowed users to do what they liked with the songs, undermining the entire point of SunnComm's software.

"The new technology, when embedded onto the optical medium, makes it even more difficult for the consumer to improperly use the CD without first installing the MediaMax software," SunnComm said in a statement. "Throughout the latest series of tests, this newest version of the copy management technology has proven to significantly improve protection for MediaMax-enhanced discs while remaining 100% playable in all consumer CD and DVD players."

SunnComm acknowledges that some people may still find a way to workaround its DRM, but it's convinced the MediaMax update makes the Shift Key issue a moot point. The average consumer is not going to take the time to try and break the technology. Let the researchers have at it - we're not worried about them.

SunnComm has been looking to sign up more big labels as customers of its technology and recently announced that Universal is considering MediaMax. The software places restrictions on how many times and to what devices a user can transfer music. Such technology is seen a must have for the record labels trying to block piracy. Many customers, however, dislike DRM technology, as it places new boundaries around once untainted products. ®

Related stories

CE vendors unite to develop DRM
Legal downloads jumped 900% in 2004
Sunncomm gets a nod and a wink from Universal
Is SunnComm a sham or the next, big DRM success?
Macrovision and SunnComm court Apple for a seachange in CDs
SunnComm shrinks from DMCA threat
SunnComm to sue Shift key student for $10m
Shift key breaks latest CD anti-rip tech grad student

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.