Feeds

SunnComm fixes 'Shift Key' embarrassment

Take that, nerd boy

  • alert
  • submit to reddit

High performance access to file storage

SunnComm has at last fixed its most infamous flaw - the Shift Key break to its DRM (digital rights management) technology.

The company has started shipping an update to its MediaMax software that blocks users from employing the Shift Key attack discovered in 2003 by a student at Princeton University. The student realized that SunnComm's DRM technology could be disabled by holding the Shift Key down when inserting a new CD. This allowed users to do what they liked with the songs, undermining the entire point of SunnComm's software.

"The new technology, when embedded onto the optical medium, makes it even more difficult for the consumer to improperly use the CD without first installing the MediaMax software," SunnComm said in a statement. "Throughout the latest series of tests, this newest version of the copy management technology has proven to significantly improve protection for MediaMax-enhanced discs while remaining 100% playable in all consumer CD and DVD players."

SunnComm acknowledges that some people may still find a way to workaround its DRM, but it's convinced the MediaMax update makes the Shift Key issue a moot point. The average consumer is not going to take the time to try and break the technology. Let the researchers have at it - we're not worried about them.

SunnComm has been looking to sign up more big labels as customers of its technology and recently announced that Universal is considering MediaMax. The software places restrictions on how many times and to what devices a user can transfer music. Such technology is seen a must have for the record labels trying to block piracy. Many customers, however, dislike DRM technology, as it places new boundaries around once untainted products. ®

Related stories

CE vendors unite to develop DRM
Legal downloads jumped 900% in 2004
Sunncomm gets a nod and a wink from Universal
Is SunnComm a sham or the next, big DRM success?
Macrovision and SunnComm court Apple for a seachange in CDs
SunnComm shrinks from DMCA threat
SunnComm to sue Shift key student for $10m
Shift key breaks latest CD anti-rip tech grad student

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.