Feeds

Mobile operators need IT know-how

Struggle to upsell mobile data

  • alert
  • submit to reddit

The essential guide to IT transformation

Mobile operators attempts to increase revenues through corporate data services are doomed to failure unless they can provide more than just devices and airtime.

This is according to a new report from research firm Datamonitor which looks at how mobile operators currently address the corporate data solutions market and examines where future opportunities lie.

The study notes that mobile operators such as O2 and Vodafone are increasingly targeting business customers with corporate data solution offerings such as Blackberry devices and other PDAs. However, while Datamonitor believes that mobile email solutions present a huge opportunity for such companies, it argues that operators will need to differentiate themselves more if they wish to meet with success when introducing more advanced solutions.

Beyond mobile email, opportunities are limited, as operators will not retain customer ownership, Datamonitor says. Instead, operators will need to partner with value-added-resellers and system integrators - with their only real bargaining chip being to reduce airtime costs.

"Operators claim that they are able to differentiate according to factors such as quality of service, ease of solution implementation, solution simplicity, partner strength, innovative and competitive pricing, strong security and through the size of their network footprint," said Richard Clifford, Datamonitor analyst and author of the report.

"In reality, though, these things are taken as given by enterprises. While some may come to market with a particular solution before the competition, it tends just to be a matter of time before others respond in kind and any differentiation is quickly eroded - before a first-mover advantage can be established."

According to Datamonitor, one way to achieve a substantial differentiator and establish a significant hold in the high-value mobile solution market would be to acquire an IT services capability. This would represent a significant departure from a mobile operator's core business though, and to date there has been little inclination to do this.

The research firm argues that unless operators take dsteps such as this they will be left fighting it out for low value mobile email implementations and undercutting on price to generate channel partners for more advanced solutions.

"Mobile operators are increasingly targeting business customers, though corporate data solution offerings are not what could be termed comprehensive. Although they are all trying to move up the value chain, they simply don't have the necessary skills to do this effectively and are left competing purely on price," Clifford said. ®

Related stories

Unified messaging voicemail for 3G?
Good Tech touts over-the-air PDA set-up
RIM signs BT to sell Blackberry
Nokia makes play for mobile content
Corporates get a case of the wireless jitters
Is enhanced voice the new mobile data?
Symbian founder on mobile past, present and future

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?