Feeds

Mobile operators need IT know-how

Struggle to upsell mobile data

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Mobile operators attempts to increase revenues through corporate data services are doomed to failure unless they can provide more than just devices and airtime.

This is according to a new report from research firm Datamonitor which looks at how mobile operators currently address the corporate data solutions market and examines where future opportunities lie.

The study notes that mobile operators such as O2 and Vodafone are increasingly targeting business customers with corporate data solution offerings such as Blackberry devices and other PDAs. However, while Datamonitor believes that mobile email solutions present a huge opportunity for such companies, it argues that operators will need to differentiate themselves more if they wish to meet with success when introducing more advanced solutions.

Beyond mobile email, opportunities are limited, as operators will not retain customer ownership, Datamonitor says. Instead, operators will need to partner with value-added-resellers and system integrators - with their only real bargaining chip being to reduce airtime costs.

"Operators claim that they are able to differentiate according to factors such as quality of service, ease of solution implementation, solution simplicity, partner strength, innovative and competitive pricing, strong security and through the size of their network footprint," said Richard Clifford, Datamonitor analyst and author of the report.

"In reality, though, these things are taken as given by enterprises. While some may come to market with a particular solution before the competition, it tends just to be a matter of time before others respond in kind and any differentiation is quickly eroded - before a first-mover advantage can be established."

According to Datamonitor, one way to achieve a substantial differentiator and establish a significant hold in the high-value mobile solution market would be to acquire an IT services capability. This would represent a significant departure from a mobile operator's core business though, and to date there has been little inclination to do this.

The research firm argues that unless operators take dsteps such as this they will be left fighting it out for low value mobile email implementations and undercutting on price to generate channel partners for more advanced solutions.

"Mobile operators are increasingly targeting business customers, though corporate data solution offerings are not what could be termed comprehensive. Although they are all trying to move up the value chain, they simply don't have the necessary skills to do this effectively and are left competing purely on price," Clifford said. ®

Related stories

Unified messaging voicemail for 3G?
Good Tech touts over-the-air PDA set-up
RIM signs BT to sell Blackberry
Nokia makes play for mobile content
Corporates get a case of the wireless jitters
Is enhanced voice the new mobile data?
Symbian founder on mobile past, present and future

Choosing a cloud hosting partner with confidence

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
NBN Co screws lid on FTTP coffin
Copper and HFC dominate in new corporate plan
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.