Feeds

Intel baffles with latest trademarks

Slogan's run...

  • alert
  • submit to reddit

Intel has added a pair of trademarks to its large roster of protected names: 'Intel Inside VIIV' and 'Intel VIIV'.

Not surprisingly, there's a considerable amount of head-scratching going on in web-based Intel-watching circles as to what the chip giant is thinking. The speculation isn't helped by Intel's refusal to comment, even though the trademark filings are a matter of public record.

The trademarks have also been filed in Germany.

Some say the 'VIIV' is a reference to a dual-core ('II') Pentium 5 ('V'). Others suggest the symbol indicates 64-bit: VI for six, IV for 4. However, LXIV would be a better indicator of 64-bit technology, perhaps, and certainly a more accurate way of showing the number in Roman numerals.

Either way - and neither idea has been confirmed, in any way - the meaning is not immediately obvious to potential punters; and it doesn't follow the company's usual approach to technology naming schemes.

'Vacuous Intel Initiative Verbiage', anyone? ®

Related stories

World chip inventory fell 38% in Q4
Intel gets it right for once
Intel to bring 64-bit to P4, Celerons in Q2
AMD's 2006 roadmap - details emerge

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.