Feeds

Intel baffles with latest trademarks

Slogan's run...

  • alert
  • submit to reddit

Intel has added a pair of trademarks to its large roster of protected names: 'Intel Inside VIIV' and 'Intel VIIV'.

Not surprisingly, there's a considerable amount of head-scratching going on in web-based Intel-watching circles as to what the chip giant is thinking. The speculation isn't helped by Intel's refusal to comment, even though the trademark filings are a matter of public record.

The trademarks have also been filed in Germany.

Some say the 'VIIV' is a reference to a dual-core ('II') Pentium 5 ('V'). Others suggest the symbol indicates 64-bit: VI for six, IV for 4. However, LXIV would be a better indicator of 64-bit technology, perhaps, and certainly a more accurate way of showing the number in Roman numerals.

Either way - and neither idea has been confirmed, in any way - the meaning is not immediately obvious to potential punters; and it doesn't follow the company's usual approach to technology naming schemes.

'Vacuous Intel Initiative Verbiage', anyone? ®

Related stories

World chip inventory fell 38% in Q4
Intel gets it right for once
Intel to bring 64-bit to P4, Celerons in Q2
AMD's 2006 roadmap - details emerge

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.